Privacy Policy

GuardCap takes your privacy seriously, and we understand the concerns of our clients and visitors to our website about what information we gather and how it is used. It's important that you understand that by using our website or opening our marketing material, you consent to collection and use of your information as described in this privacy policy. We are committed to protecting the privacy of your Personal Information, and we do not sell or rent your Personal Information, nor do we give it to third parties to use in any way except when we are obliged to by law or regulators.


Your Personal Information

Personal Information is the data that you provide to us or that we collect about you, that could be used to personally identify you. It can include your name and contact details (including address, email address and telephone number). For clients and prospective clients, it will include information which you give to us or that we obtain about you in connection with any products we provide to you or meetings we have with you.
It can also include technical information such as your IP address as you interact with our website or open our emails, as well as which pages you visit on our site. This data may be collected both on an aggregate basis on the public areas of our website, as well as on an individual basis on areas of our site that require you to log on or follow an individualised link. We collect this data by using cookies, server logs, pixel tags and other similar technologies.


How We Use Your Information

We use your personal information for the following purposes:

  • To provide you with the products and services that you have requested.
  • For due diligence purposes, in accordance with applicable law, arising from any relationship or prospective relationship with you.
  • Where we need to comply with a legal or regulatory obligation.
  • To carry out analysis for marketing and promotional purposes.
  • To improve our Website and our products and services.


How We Share Your Information

We will not share your information except if we are required to in order to comply with our legal or regulatory obligations.


Cookies and Pixel Tags

A cookie is a small piece of information that a website sends to your computer and is stored by your web browser, which it then sends back to the website. They allow us to save your login state, stated country, username, preferences, and other navigational details, and also allow us to measure how you use the website so that it can be improved based on your needs and the aggregate browsing behaviour of our website users. Cookies are encrypted, and only the GuardCap web servers can read them. You may decline a cookie by using the appropriate feature of your web browser; however, declining cookies may interfere with your ability to view certain content. For more information, please visit for detailed guidance
Pixel tags are images sent via email that, when they are downloaded by your email software, allow us to tell whether an email has been opened.



We take every reasonable precaution to protect your information. When you submit sensitive information via the web site, your information is protected both on-line and off-line. Sensitive information is encrypted and protected, where appropriate, by firewalls, user authentication systems and access control mechanisms. We also do everything in our power to protect information off-line. Access to all of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, all employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected. We also continue to assess new technology to provide additional protection for your information and for our systems.


Changes to This Privacy Statement

As the regulatory landscape changes, we may occasionally amend this Policy to ensure your information is protected. We will do this by updating this page on our website, and changes will be effective immediately upon posting to our site.


Your Rights

Data protection legislation enshrines certain of your rights regarding your personal information. These rights include the right to ask us for all the personal information we hold about you and/or to correct that information, or to ask us to delete it. If you wish to exercise any of these rights, please contact us by emailing


How To Complain

If you are unhappy with how we have responded to any request to exercise your data protection rights, please first contact your GuardCap relationship manager. If you would like to escalate any matter, you can also contact our Compliance Officer at or write to us, marking your letter for the attention of the compliance team.
You also have the right to complain to your local Data Protection Authority.


GuardCap Asset Management Limited

GuardCap is a wholly-owned subsidiary of Guardian Capital Group Limited (GCG), a Canadian group which was founded in 1962 and whose shares are quoted on the Toronto Stock Exchange.

11 Charles II Street
St James’s, London, UK

T : 44·20·7907·2400
F : 44·20·7907·2420